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How Matsumoto Kiyoshi Revolutionised the Beauty Industry in Japan and Beyond

Do you know Matsumoto Kiyoshi? If you are a beauty lover, this name should be familiar. This Japanese brand is making waves not only in Japan but also in the global beauty industry. Known for its wide range of affordable and high-quality products, Matsumoto Kiyoshi is unsurprisingly one of the most sought after brands by consumers worldwide. In this article, we’ll take a closer look at how Matsumoto Kiyoshi revolutionized the beauty industry and what made them stand out from their competitors. So sit back, relax and explore more about this innovative brand!

Matsumoto Kiyoshi: The Person Behind the Brand

Matsumoto Kiyoshi is a household name in Japan, but who is behind this successful brand? The founder of Matsumoto Kiyoshi is Mr. Yoshimasa Murase, who started his career as a pharmacist. In 1932, he opened his first drugstore in Tokyo and named it “Matsumoto Cosmeceuticals”. Fast forward to a few years later; The business developed into what we know today as Matsumoto Kiyoshi.


Mr. Murase’s vision for the company is to provide customers with affordable and high-quality products. He believes that everyone should be able to access medicines and beauty products without spending too much money. Over the years, his philosophy has remained consistent and has contributed significantly to Matsumoto’s success.

Today, Matsumoto Kiyoshi continues Mr. Murase’s tradition of offering consumers a wide range of product lines from skincare, makeup, hair care to health products at affordable prices without compromising quality standards. No wonder many people trust this brand when it comes to meeting their beauty needs!

Matsumoto Kiyoshi’s Philosophy

Matsumoto’s philosophy is to provide customers with high-quality products at affordable prices. They believe in providing a wide range of beauty and wellness products to meet the different needs of consumers.

One of the cornerstones of their philosophy is customer satisfaction. Matsumoto Kiyoshi values its customers and strives to provide them with products that work effectively and improve their well-being. The brand understands that every customer has unique needs, so they offer a diverse selection of products to meet everyone’s needs.

Another difference between Matsumoto and other brands is its commitment to innovation. The company regularly introduces new products to the market, ensuring to stay ahead of the curve in an ever-changing industry. They pride themselves on keeping up with the latest trends while maintaining quality standards.

Matsumoto Kiyoshi also attaches great importance to sustainability, using eco-friendly packaging materials whenever possible. This reflects their commitment to reducing waste and contributing to environmental protection.

Matsumoto Kiyoshi’s philosophy revolves around putting the customer first and providing quality healthcare and beauty products at reasonable prices, while prioritizing sustainability and innovative solutions to meet changing consumer needs.

Matsumoto Kiyoshi Products

Matsumoto Kiyoshi offers a wide range of products, including cosmetics, skincare, hair care, and supplements. Their product selection is carefully curated to meet the different needs and preferences of their customers. Whether you’re looking for a high-end luxury brand or an affordable option, Matsumoto Kiyoshi has you covered.

Their cosmetics section has popular Japanese brands like Shiseido, Kanabon, and SK-II. These brands are known for their innovative formulations that deliver visible results without compromising on quality. If you’re looking for natural and organic alternatives, they also offer local products that use traditional Japanese ingredients like green tea and rice bran.

Their skincare products include cleansing oils, toners, moisturizers, and serums that target various skin concerns such as aging, hydration, and pigmentation. Many of these products feature cutting-edge technology that provides long-lasting benefits to the skin.

For those with special hair care needs, Matsumoto Kiyoshi stocks a wide range of shampoos, conditioners and care products from leading Japanese brands such as Tsubaki, Kracie and Shiseido. They also offer styling tools like hair dryers and hair straighteners to help you achieve the look you want.

They offer a variety of health supplements, from vitamins to herbs, designed to support overall health. A wide selection of competitively priced options in-store or online through its website – shopping at Matsumoto Kiyoshi is always an enjoyable experience!

The future of Matsumoto Kiyoshi

As one of Japan’s most successful and innovative retailers, Matsumoto Kiyoshi always has an eye on the future. The company is committed to providing high-quality beauty products, so it has a loyal customer base that is constantly growing every day.

In recent years, Matsumoto Kiyoshi has expanded its business beyond Japan and entered other Asian markets such as Taiwan and Thailand. This expansion is due to their dedication to quality control and focus on product localization to meet the needs of each market.

Going forward, it is clear that Matsumoto will continue to expand globally while maintaining its strong position in Japan. As more consumers turn to online shopping for convenience, they are also beginning to explore e-commerce options.


Another key area of concern for Matsumoto Kiyoshi is sustainability. As environmental issues become more important globally, they are taking steps to reduce waste through eco-friendly packaging and sourcing raw materials from sustainable suppliers.

The future of Matsumoto Kiyoshi is exciting as they continue to revolutionize the beauty industry in Japan and beyond as they dedicate themselves to quality products and innovation.

Matsumoto Kiyoshi’s quality assurance

All in all, Matsumoto Kiyoshi has revolutionized the beauty industry in Japan and beyond through its commitment to quality products, excellent customer service, and affordable prices. The brand’s philosophy is to offer a variety of products to meet different skin types and needs, making it a preferred destination for many customers looking for beauty solutions.

Matsumoto’s dedication to quality assurance is reflected in its rigorous testing procedures to ensure that only safe and effective products are put on the shelves. This level of meticulousness has earned the trust of customers, who can use reliable products with peace of mind.

As Matsumoto Kiyoshi expands globally, we can expect greater product innovation and a consistently exceptional customer experience. With over 90 years of history, this iconic Japanese brand is poised to continue to lead the way in beauty retail for generations to come.

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